exceeded editorial target
in PR coverage
Top Billing TV series
for the most online/ digital coverage secured in the history of the event
The 7-week campaign included the management and implementation of media invitation and accreditation, pre-event editorial negotiation, media launch management, media registration, media lounge management, interview and one-on-one management, daily PR round-ups, backstage media management, media influencer campaign and event #TTMexperience, post event media management.
Video source: AFI Mercedes Benz Fashion Week 2016
Our campaign buzzed across:
530 traditional print publications, 163 international features and 38 blogs.
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