How we captivated website visitors to enjoy and purchase a new proudly South African product.

Other great work

Banhoek Chilli Oil (BCO) is proudly South African, but despite its bold flavours and growing retail presence, it struggled to stand out in a crowded condiment market. Their website was key for educating customers, engaging trade, and driving sales – but low traffic, high bounce rates, and limited sales told us it was missing the mark.

The challenge

BCO needed a website that would captivate visitors instantly, educate them on all the delicious ways to use the oil, and drive them toward a purchase.

We set out to build an engaging platform that would make Banhoek Chilli Oil an easy and irresistible choice for condiment lovers.

The solution

We crafted a dynamic, mouthwatering website built around the tagline, “Great on Pizza, Delicious on Everything Else”. By focusing on pizza – a dish everyone loves – we introduced BCO as the perfect drizzle for everything from pasta to salads.

The new site emphasised BCO’s versatility and encouraged customers to give it a try in their own kitchens, positioning it as a go-to for elevating any meal.

The results

Our revamped website turned up the heat, delivering incredible results:

  • Website Traffic: Visitor numbers surged by an impressive 2,300%.
  • User Engagement: With an average of four page views per visit, engagement skyrocketed, turning casual clicks into curious customers.

Watch an overview of the campaign, below

If you want to successfully develop and implement a change management strategy, talk to us today.

What our client had to say...

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We believe this website truly represents our brand's spirit and dedication to quality. It is not just a place to buy our delicious chilli oils but also a community hub for chilli enthusiasts to explore and share their love for bold flavours.

Ken Kinsey-Quick
Chief Executive Office
Banhoek Chilli Oil

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TAKE A LOOK AT OTHER WORK WE LOVE

Through this new platform, we didn’t just improve a website, we created a digital home for South Africa’s boldest chilli oil, inspiring a community of spice lovers to elevate their meals.

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