How we captivated website visitors to enjoy and purchase a new proudly South African product.
BCO needed a website that would captivate visitors instantly, educate them on all the delicious ways to use the oil, and drive them toward a purchase.
We set out to build an engaging platform that would make Banhoek Chilli Oil an easy and irresistible choice for condiment lovers.
We crafted a dynamic, mouthwatering website built around the tagline, “Great on Pizza, Delicious on Everything Else”. By focusing on pizza – a dish everyone loves – we introduced BCO as the perfect drizzle for everything from pasta to salads.
The new site emphasised BCO’s versatility and encouraged customers to give it a try in their own kitchens, positioning it as a go-to for elevating any meal.
Our revamped website turned up the heat, delivering incredible results:
Watch an overview of the campaign, below
If you want to successfully develop and implement a change management strategy, talk to us today.
We believe this website truly represents our brand's spirit and dedication to quality. It is not just a place to buy our delicious chilli oils but also a community hub for chilli enthusiasts to explore and share their love for bold flavours.
Ken Kinsey-Quick
Chief Executive Office
Banhoek Chilli Oil
TAKE A LOOK AT OTHER WORK WE LOVE
Through this new platform, we didn’t just improve a website, we created a digital home for South Africa’s boldest chilli oil, inspiring a community of spice lovers to elevate their meals.
Fill in your contact details and click send to download the easy-to-use form. It’s a simple and thorough checklist that will help you choose the best agency, based on your needs.
308 Kent Avenue, Randburg, 2194
+27 11 449 7333
info@stratitude.co.za