How we made people fall in love with Beyers Chocolates.
Beyers Chocolates aimed to establish itself as the go-to choice for chocolate lovers. Our goal was to not only highlight their products but also showcase the unique passion and craftsmanship behind them, setting Beyers apart in a crowded market.
To elevate Beyers Chocolates, we implemented a strategic approach to build the brand’s image and connect emotionally with consumers:
We developed a consistent branding and content strategy deployed across multiple platforms:
A fresh new website and captivating social media presence that conveyed Beyers Chocolates' decadence and artisanal value.
Key messaging around Kees Beyers and the brand’s quality heritage was shared widely, helping to establish brand credibility.
Through carefully crafted content, we invited consumers into the world of Beyers Chocolates, sharing recipes, gifting ideas, behind-the-scenes footage, and more. This approach positioned Beyers as not only a product but an experience.Our approach extended to vehicle branding, trade presenters, and point-of-sale materials, ensuring visibility wherever consumers encountered the brand.
Throughout the year, we created seasonal campaigns that kept Beyers top-of-mind, from Valentine’s to Easter and beyond.
Our multi-channel approach was a resounding success, positioning Beyers Chocolates as a beloved chocolate brand and driving notable results:
Best Packaging
Best Website, Best Newsletter, Best Integrated Campaign
PR Nominee
Range Winner
Through this campaign, Beyers Chocolates emerged as a front-runner in chocolate decadence and achieved industry-wide recognition, all while making a lasting impact on chocolate lovers nationwide.
Fill in your contact details and click send to download the easy-to-use form. It’s a simple and thorough checklist that will help you choose the best agency, based on your needs.
308 Kent Avenue, Randburg, 2194
+27 11 449 7333
info@stratitude.co.za