In the Stratitude Hotseat, we sit down with founders, leaders, and specialists who are shaping how businesses grow today. Each episode dives into the strategies, decisions, and challenges behind building brands, scaling companies, and navigating a fast-changing marketing landscape.
Expect honest insights, practical ideas, and the kind of conversations that happen when smart people are put on the spot.
From AI and digital visibility to brand strategy, growth, and leadership- if it impacts how businesses compete, it's fair game.
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The Hotseat is on.
Search is changing fast. With AI-powered platforms reshaping how people discover information, brands can no longer rely on traditional SEO alone. In this episode, we explore what businesses need to understand about positioning, content, and digital visibility to stay competitive in the age of AI-driven search. If your brand wants to be discovered in a world where algorithms are becoming decision-makers, this conversation is for you.
PLAY THE EPISODEMost businesses view their website as a marketing asset, a place to showcase their brand, explain their services, and generate the occasional enquiry.But what if that's exactly the problem? In this episode of the Stratitude Hotseat Podcast, Sylvia Zanetti sits down with Stratitude Technical Director Neil Bromehead to challenge one of the most common assumptions in marketing and business: that a website's primary job is to look good.
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