How we used targeted strategies to execute a niche, high-impact campaign for an insurance broker
In a market dominated by aggressive sales messaging, Indwe Risk Services needed to stand out as a provider of specialised, personalised risk advice to the affluent market.
What truly sets the business apart is the personalised service and enduring relationships that Indwe build with each client. Leveraging this insight, the campaign was anchored on a single, powerful idea: The right insurance starts with a conversation. It starts with Hello Indwe.
Watch an overview of the campaign, below
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increase in website traffic
increase in digital brand awareness
Overall KPI exceeded by
increase in leads submitted
From the very first creative presentation, it was clear that Stratitude understood our vision: to build relationships, not just awareness. Not only did 'Hello Indwe,' create a significant uplift in leads, but it also sparked meaningful conversations with the exact audience we were aiming to reach.
Joe Szemerei
Chief Operations Officer
Indwe Risk Services
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