How we positioned Matrix as South Africa’s leading vehicle tracking and recovery brand in a competitive market.

Other great work

Matrix is a customised vehicle tracking and recovery service for South African Road users.

The challenge

  • To educate customers on the value of being a Matrix customer and having the Matrix app.
  • Retain existing customers by consistently highlighting the value of their Matrix subscriptions.
  • Promote the MXV solution to enable customers to customise their subscriptions.
  • Upsell services and solutions to existing customers by clearly explaining the benefits and value they receive.

The solution

We launched the “Matrix for Life” campaign with a heartfelt intention: to immerse customers in the Matrix experience beyond just their vehicles. It’s more than just a service; it’s a feeling – an assurance that Matrix is there for every aspect of your life. We wanted to create a concept that really captured what it means to go through life with Matrix. Through regular routines, highs and lows, hellos and goodbyes, and every other moment in their lives. Matrix is right by your side – monitoring, watching, tracking, and guiding you through every journey.

The Campaign

The campaign collateral included brand videos, print adverts, social media banners, social media posts and infographics.

Watch an overview of the campaign, below

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