One Email. Two Readers.
October 20, 2026
Email marketing is changing. Today, your emails need to make sense to AI and matter to the people receiving them. For marketers, this means rethinking personalisation, content relevance and how we measure … One Email. Two Readers. Read More »
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A New Chapter for Stratitude
September 15, 2026
After nearly two decades of building and leading Stratitude, Sylvia Zanetti is stepping down from her day-to-day executive role as Managing Director and Lead Strategist, with Natalie Davies taking over the reins … A New Chapter for Stratitude Read More »
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One Email, Two Readers: How AI Is Reshaping the Modern Inbox
September 07, 2026
Email has always been personal. At The Inbox Effect 2026, Musa Kalenga’s Dear Stranger: The New Intimacy of the Modern Inbox keynote raised an important idea for marketers: the modern email increasingly … One Email, Two Readers: How AI Is Reshaping the Modern Inbox Read More »
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YOUR WEBSITE SHOULD BE MORE THAN A DIGITAL BROCHURE
June 25, 2026
Every customer moves through a journey, from discovering your business and landing on your website, to engaging with your content, building trust, converting, and ultimately becoming a loyal customer.
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The Most Expensive Mistake Businesses Make With Their Website
June 11, 2026
Most businesses would never dream of running their finances from a spreadsheet or managing customer relationships from a notebook. Yet when it comes to their websites, many are still operating with a … The Most Expensive Mistake Businesses Make With Their Website Read More »
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Development Isn’t the Last Step. It’s the Engine.
April 20, 2026
At a lot of agencies, development is the final handover. Strategy does the thinking.Creative does the magic.And then someone says, “Cool – now let’s get dev to build it.” That’s where things … Development Isn’t the Last Step. It’s the Engine. Read More »
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