How authentic storytelling continues to make south africa’s leading real estate company a household favourite
In a highly competitive real estate industry Chas Everitt needed to differentiate itself with a brand campaign that resonated with audiences and through authentic storytelling.
By first listening, we conducted in-depth interviews with executives, agents, and clients. We uncovered that the Chas Everitt difference wasn’t found in their property portfolio or refined processes, but in their brand promise: becoming true partners to buyers and sellers throughout their real estate journeys.
Hence, ‘Creating Smiles,’ a campaign built around the emotional insight that a smiling client is the ultimate seal of approval.
Watch an overview of the campaign, below:
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Over 12 months the campaign had the following impact:
Beyond achieving outstanding ROI, Stratitude’s strategic insights and data-driven decision-making have empowered us to make informed choices, fostering further growth and expansion. Our visibility has skyrocketed, attracting a broader customer base and reinforcing our market position
Berry Everitt
Group Chief Executive Officer
Chas Everitt International Property Group
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Through this website, Chas Everitt reinforced their position as specialists in luxury real estate, offering high-net-worth clients a seamless, elegant digital experience in their search for the perfect property.
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